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Streamlining Your Rate Card Experience: Introducing Enhanced Rate Details

Streamlining Your Rate Card Experience: Introducing Enhanced Rate Details

by Chris Koller | Feb 20, 2024 | Uncategorized

In the dynamic world of broadcast sales, efficiency is key. Every moment counts, and every decision matters. That’s why we’re excited to introduce an upgraded rate card experience designed to empower managers like you with comprehensive data in one...
How Can Broadcast TV Stations Prepare for Unprecedented Political Spending?

How Can Broadcast TV Stations Prepare for Unprecedented Political Spending?

by Bob Swinehart | Feb 28, 2024 | Uncategorized

Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets. Analytical intelligence firm AdImpact expects political ad...
Navigating the Future of Broadcast TV Sales with AI-Powered Insights

Navigating the Future of Broadcast TV Sales with AI-Powered Insights

by Chris Koller | Mar 6, 2024 | Uncategorized

Share Points is an exclusive, comprehensive analysis of the latest pacing trends powered by AI and updated daily to keep you ahead of the curve. To keep that personal ShareBuilders human touch, our weekly videos with CEO Erin Koller walk you through the latest...
Optimizing Q2 Pricing Strategy: Key Factors to Consider

Optimizing Q2 Pricing Strategy: Key Factors to Consider

by Mark Bretsch | Mar 13, 2024 | Uncategorized

Activity is starting to ramp up for Q2 business. While Q1 doesn ‘t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but...
Knowing When to Adjust Your Budget: A Guide for Broadcast TV Stations

Knowing When to Adjust Your Budget: A Guide for Broadcast TV Stations

by Anita Graf | Mar 20, 2024 | Uncategorized

The beginning of 2024 saw some very healthy political budgets handed down to stations from above. As it stands, in the first couple of months, very little of those big expectations have come to fruition. Some markets are seeing political spending, but the majority are...
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