by Bob Swinehart | Mar 27, 2026 | Pricing, Uncategorized
Major multi-day sports events like the Olympics, FIFA World Cup, World Series, and NCAA March Madness represent some of the most lucrative advertising opportunities in media. But capturing maximum revenue requires more than just high demand; it takes strategic...
by Bob Swinehart | May 1, 2024 | Uncategorized
What are the benefits of using a yield management tool combined with human insights to price your TV advertising? Optimized Pricing Strategies: Yield management tools utilize algorithms and data analytics to optimize pricing based on various factors such as historical...
by Bob Swinehart | Apr 3, 2024 | Uncategorized
Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, “Ratings or impressions? Impressions or ratings? What’s the deal with these...
by Bob Swinehart | Feb 28, 2024 | Uncategorized
Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets. Analytical intelligence firm AdImpact expects political ad...
by Bob Swinehart | Dec 6, 2023 | Uncategorized
Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation...
