Streamlining Your Rate Card Experience: Introducing Enhanced Rate Details

by | Feb 20, 2024

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.


Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.


Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.


More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.


Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.


Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Rate-Card-FullIn the dynamic world of broadcast sales, efficiency is key. Every moment counts, and every decision matters. That’s why we’re excited to introduce an upgraded rate card experience designed to empower managers like you with comprehensive data in one convenient place.

Imagine no longer needing to juggle multiple systems or sift through endless spreadsheets to review and edit your rate card. Our enhanced rate card features bring the data directly to you, streamlining your workflow and saving you valuable time.

So, what exactly does this enhanced rate card experience offer?

  1. Sold Units/Total Units: Gain a quick snapshot of available avails for each program each week, helping you make informed decisions about pricing and allocation.

  2. Sellout Rate: Track the percentage of sold units for the week, providing valuable insights into demand and performance.

  3. Total Revenue: Access a comprehensive rollup of total revenue within each program for the week, facilitating better insights into forecasting.

  4. Recommended Rate and AUR (Average Unit Rate): Utilize calculated rates based on current sellout and average of current sold units, optimizing pricing strategies for maximum profitability.

  5. Inventory Details: Delve deeper into sold units and sellout levels by priority code, with revenue and AUR tallied by priority code for granular analysis. (Note: Available for stations that provide XML inventory reports)

But why is the Rate Details feature so crucial for a manager? The answer lies in its ability to save time and streamline processes. No more digging into inventory reports or logging into separate traffic programs. With all the necessary data at your fingertips, you can make informed decisions faster and more efficiently than ever before.

At the heart of it all, our goal is simple: to make the ShareBuilder Platform the ultimate home for all the sales data you need. By continually enhancing and refining our tools, we’re empowering sales teams to thrive in today’s competitive landscape.

So, say goodbye to the days of navigating through disparate systems and hello to a more seamless, streamlined rate card experience. With enhanced Rate Details, you have everything you need to drive success right at your fingertips. Explore ShareBuilder Pricing’s Rate Details now to amplify your impact and achieve unprecedented success. Visit our knowledge base or chat with us directly for more information. Seize the opportunity transform your sales today!