by Bob Swinehart | Jul 5, 2023 | Uncategorized
When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches: Dynamic pricing: This is...
by Joe Campbell | Jul 12, 2023 | Uncategorized
Programmatic ad sales have become a buzzword in the advertising industry over the past few years. It refers to the use of automated software to purchase and sell ad inventory. The technology has been primarily associated with digital advertising, but its impact is now...
by Mark Bretsch | Jul 19, 2023 | Uncategorized
Recently I underwent a medical procedure that required an extended period of rehabilitation and recovery. Suffice it to say, during that time, I watched a ton of local television. I was sequestered in a medium-sized market in Iowa and arrived at these three...
by Anita Graf | Jul 26, 2023 | Uncategorized
I love budget season, said no one ever! Budgeting can be time-consuming and stressful, depending on your expectations for the following year. How much political should we expect? Should we price in full or ease into full political pricing targets? How much avoidance...
by ShareBuilders Team | Aug 2, 2023 | Uncategorized
We ‘re told time and time again that one of our clients’ favorite features in ShareBuilder Pricing is our aggregated pacing. And while the name doesn ‘t garner much excitement, the data behind it does. What exactly is aggregated pacing? Because we...
