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Pricing Strategy: Optimizing Inventory During Big Events and Political

by | Jul 5, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

July Blog - Bob

When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches:

  1. Dynamic pricing: This is a real-time strategy for adjusting TV ad rates based on demand. When demand is high, rates increase; when demand is low, rates decrease. This can help TV networks maximize revenue by charging more during peak times and less during off-peak times.

  2. Package deals: TV stations can offer package deals that include multiple ad spots during a specific time frame, such as the duration of a major sporting event or election cycle. These package deals can offer a discounted rate compared to individual spots and can be an attractive option for advertisers looking to capitalize on the increased viewership.

  3. Sponsorship opportunities: TV stations can offer sponsorship opportunities for major sporting events or political coverage, including brand integration, product placement, and other forms of advertising beyond traditional ad spots. These sponsorships can provide greater brand exposure and recognition while generating revenue for the TV network.

  4. Targeted advertising: With the rise of data-driven advertising, TV stations can leverage their audience data to offer targeted advertising to specific audiences. For example, sports betting companies can target viewers who have previously been interested in sports or gambling. In contrast, political advertisers can target viewers based on their political affiliation or voting history.

July Blog - Bob (1)Overall, the key to successful TV pricing strategies during major events is to be flexible and adaptable and offer various options to advertisers that meet their specific needs and objectives. By doing so, TV stations can maximize their revenue while delivering value to advertisers and viewers alike.

Are you capturing every last available dollar in your market? If not, ShareBuilders can help. Our software and our consultants can you help you navigate the pricing for these significant events and then adjust as needed as the event gets closer. We ‘ll also ensure that the forecasted extra revenue isn ‘t inflating your rates elsewhere. Our experience handling these situations guarantees a beneficial solution for our Pricing clients.

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