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ShareBuilders Takes the Guesswork Out of Budgeting

by | Jul 26, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

July Blog -Anita (4)

I love budget season, said no one ever! Budgeting can be time-consuming and stressful, depending on your expectations for the following year. How much political should we expect? Should we price in full or ease into full political pricing targets? How much avoidance or crowd-out of core revenue should we account for in our expectations? Do we have any tentpole events that will change historical comparisons or make one month stronger at the demise of another? Do our competitors have major events that could dilute what we can expect?

July Blog -Anita (2)No one can predict the future, so we must rely on our experience, research, and data we can pull from the past. Finding all the data needed can be daunting and overwhelming to review. Delving into the possible political races in your region can be very helpful. Do the candidates have their own money, or are they backed by strong PACS? Will there be competitors in the races, or will they go uncontested? What percent of political spending will be issue vs. candidate? If you are lucky enough to be in a group with solid political intel, it can be very beneficial, but this information can be found in historical research.

Understanding current market factors can play into revenue projections as well. Can we expect unwired to help in our major events? Are there local buyers who will jump on the chance to get in on the action? Do we expect more revenue from local or national buyers?

July Blog -Anita (3)ShareBuilders has an amazing budgeting tool and historical reporting offerings that can help you understand past patterns and make wise decisions for the future. Discussing the past and the future with your ShareBuilders Consultant is a great way to make a smart, efficient decision and monthly spread for each revenue type. Once we come to a budget decision, our talented, experienced analysts will ensure your pricing aligns with your forecasts as we watch demand factors and adjust accordingly, week over week.

(pic of two people on a zoom call working together)

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