by ShareBuilders Team | Feb 1, 2023 | Uncategorized
In a Game of Inches, ShareBuilders can help you cross the goal line. Let ‘s face it, the difference between a successful quarter or a budget miss in the broadcast business is becoming razor thin. One bad share, one poor new business quarter, one piece of...
by Anita Graf | Feb 15, 2023 | Uncategorized
Pricing VS. Forecasting Why would you price differently than your forecast submission? In most markets, TV stations are required to report monthly forecasts to ownership. Some might assume that pricing should be set to match the submitted forecast, but this is not...
by Bob Swinehart | Feb 22, 2023 | Uncategorized
Will automotive ad spending on TV ever return to pre-pandemic levels as we saw in 2018 or 2019? Well, the answer is…Maybe. But it ‘s complicated. That ‘s not much of an answer, is it? If you expected the answer to be an emphatic, Yes, automotive...
by Chris Koller | Mar 8, 2023 | Uncategorized
Gaining media spend share through effective inventory management. OOH operators can increase their share of the overall ad spend by focusing on the internal optimization of their assets through effective inventory management. As an industry, if we keep accepting...
by Mark Bretsch | Mar 15, 2023 | Uncategorized
As we shared in last month ‘s blog, when prices fall, demand generally increases. When a station uses the strategy of pricing for share it involves lowering the price in an effort to make the station ‘s inventory more attractive to buyers, thus encouraging...
