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In a Game of Inches . . .

by | Feb 1, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

2-2-23 Blog header

In a Game of Inches, ShareBuilders can help you cross the goal line.

Let ‘s face it, the difference between a successful quarter or a budget miss in the broadcast business is becoming razor thin. One bad share, one poor new business quarter, one piece of business you get shut out of can be the difference between meeting your goals or missing your target. Nowadays, if you can ‘t maintain or grow share of your top 10 accounts you may very well be doomed before the quarter really gets started. With that said, ShareBuilders is proven to grow a station ‘s share by an average of a half point over three years. (Link to study) I know it doesn ‘t sound like much, but the difference depending on market size can be substantial hundreds of thousands of dollars per year.

How do we do it? It ‘s all in the data. In a nutshell, we help stations look at the big picture with our data early and often. That focus comes in a number of data points: pacing, inventory, holding capacity, CPP/CPM history, historical sellout averages, etc.

ShareBuilders uses that data to create and maximize revenue potential based on several factors. We get ahead and identify months where we see a station may have some billing challenges – and we use our team of consultants to adjust pricing and identify opportunities that are easily laid out in our weekly calls.

One of the most valuable features of being a ShareBuilders client is the forced focus that it provides on a weekly basis. We get it; sales managers are busy. Between local sales calls, sales meetings, community events, travel to see agencies, etc. the life of a sales manager can be hectic. The weekly half-hour with ShareBuilders is a haven of sorts, and it allows the client and consultant some quiet time to look at the big picture in real time every week.

The next time a market audit comes out and it ‘s not what you expected, remember this post. We can take the guesswork out of pricing, forecasting, anticipated market share, and a host of other data points that will help you stretch out over the goal line . . . and score with your station groups!

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