by Anita Graf | Mar 20, 2024 | Uncategorized
The beginning of 2024 saw some very healthy political budgets handed down to stations from above. As it stands, in the first couple of months, very little of those big expectations have come to fruition. Some markets are seeing political spending, but the majority are...
by ShareBuilders Team | Mar 27, 2024 | Uncategorized
One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime...
by Bob Swinehart | Apr 3, 2024 | Uncategorized
Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, “Ratings or impressions? Impressions or ratings? What’s the deal with these...
by Mark Bretsch | Apr 10, 2024 | Uncategorized
In the past week, I ‘ve heard from numerous stations detailing a troubling trend: significant cancellations from an advertiser who initially committed substantial business for Q2. These cancellations have left stations reeling, not just financially but also...
by ShareBuilders Team | Apr 22, 2024 | Uncategorized
Unveiling the New Era of Media Sales At ShareBuilders, we’re excited to extend an exclusive invitation to all Out of Home (OOH) professionals attending the OAAA 2024 Conference. With over 25 years of proven success in Television and Radio Media Sales, we are now...
