by Anita Graf | Jun 28, 2023 | Uncategorized
Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help...
by Bob Swinehart | Jul 5, 2023 | Uncategorized
When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches: Dynamic pricing: This is...
by Anita Graf | Jul 26, 2023 | Uncategorized
I love budget season, said no one ever! Budgeting can be time-consuming and stressful, depending on your expectations for the following year. How much political should we expect? Should we price in full or ease into full political pricing targets? How much avoidance...
by Mark Bretsch | Aug 16, 2023 | Uncategorized
With the recent announcement of the CW Network airing 50 Atlantic Coast Conference (ACC) football and basketball games, the amount of live sports inventory increased substantially. Some would argue that there is a glut of inventory, hence a buyers’ market. But...
by Anita Graf | Aug 24, 2023 | Uncategorized
Project managers are pros at managing long, drawn-out jobs because they set checkpoints to verify their progress. As sales professionals, we can learn something from their playbook. If we don ‘t check milestones along the way, we will probably miss clues that...
