by Bob Swinehart | Aug 9, 2023 | Uncategorized
Over the next five years, live sports and tech innovations are expected to have a significant, even revolutionary, impact on broadcast television. Here are just a few factors we think will re-shape the near future of broadcast television: Enhanced Viewing Experience:...
by Bob Swinehart | Jul 5, 2023 | Uncategorized
When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches: Dynamic pricing: This is...
by Bob Swinehart | Apr 26, 2023 | Uncategorized
You made it. You just got that promotion to the GM seat, a new position as DOS or find yourself newly promoted from sales to your first sales manager position. Congrats! Let ‘s celebrate! Later that evening, amid the jubilation of your new promotion, it hits...
by Bob Swinehart | Mar 16, 2023 | Uncategorized
Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to...
by Bob Swinehart | Feb 22, 2023 | Uncategorized
Will automotive ad spending on TV ever return to pre-pandemic levels as we saw in 2018 or 2019? Well, the answer is…Maybe. But it ‘s complicated. That ‘s not much of an answer, is it? If you expected the answer to be an emphatic, Yes, automotive...
