Login

The Benefits of Yield Management and CRM integration

by | Apr 26, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Pricing. CRM. Analytics. We Make Your Data Make Sense. - FOR SOCIAL

You made it. You just got that promotion to the GM seat, a new position as DOS or find yourself newly promoted from sales to your first sales manager position. Congrats! Let ‘s celebrate!

Later that evening, amid the jubilation of your new promotion, it hits you. You realize now that the buck stops at your door. You have to manage sellers, budget expectations, revenue projections, inventory, and customer relationships. Whoayou need help!

Suddenly a way too short commercial catches your attention: “Invest with ShareBuilders, the only media partner that offers the benefit of Pricing, Yield Management and CRM integration in a single platform. ShareBuilders gives you the ability to look at your past and analyze the present and help you predict your future. Simply put, we make your data make sense.

You ‘re probably thinking, “Cool, sounds like a great pitch, but what the heck does that all even mean?”

Integrating pricing strategy, yield management, revenue analysis, inventory tracking, pending activity and customer relationship management into a single platform can help you easily analyze your past, look at your current situation and predict your future. As a new manager, ShareBuilders provides you with ALL the information to help you make informed, data-driven decisions quickly and accurately. When we role out the ShareBuilders Platform in the coming months you ‘ll have the benefit of having all your sales data in one place.

Pricing and yield management is your revenue strategy. By analyzing historical revenue patterns and advertiser and ratings trends, we help your station adjust pricing to maximize your revenue potential. And we provide a dedicated pricing consultant (a real person with a broad perspective of what ‘s happening in the broadcast industry) to ensure that your decisions are based on solid data analysis and not just your gut, or dare I say it, based on hope.

CRM, on the other hand, is the customer service strategy. By collecting and analyzing advertiser buying history and your sellers’ pending data, your station can offer personalized options and promotions to improve advertiser efficiency, satisfaction and retention. It also provides more accurate station revenue forecasts.

By integrating pricing, yield management and CRM, we give you an accurate historical analysis of past and current revenue, ratings and inventory trends, advertiser history and pending tools to maximize the revenue potential of your station.and help you sleep better at night!

So, what are the benefits of integrating yield management and CRM for broadcast TV, Radio or OOH?

  1. We give managers the tools and integrations you need to run a highly functioning media sales organization.
  2. Bringing together Pricing, CRM, Inventory Management and Analytics in the ShareBuilders Platform (coming soon!) allows you to work in fewer systems. Each of these tools stand on their own, but when used together these tools become more powerful than you could ever imagine.
  3. You make more informed decisions. You worry less. You sleep better.
  4. You hit budgets and/or realistic forecasts. You increase your market share. You retain customers and staff.
  5. You ‘re first in line for the next promotion.

Remember the benefits of integrated pricing, yield management and CRM, then give us a call so we can show you how we can help make your data make more sense!

Recent Posts