by ShareBuilders Team | Mar 27, 2024 | Uncategorized
One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime...
by Bob Swinehart | Apr 3, 2024 | Uncategorized
Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, “Ratings or impressions? Impressions or ratings? What’s the deal with these...
by ShareBuilders Team | Apr 4, 2024 | Uncategorized
In our continuous journey to enhance ShareBuilder CRM and deliver unparalleled value to our clients, we are excited to introduce new features designed to streamline workflows, enhance security, and foster a culture of transparency and collaboration between managers...
by Mark Bretsch | Apr 10, 2024 | Uncategorized
In the past week, I ‘ve heard from numerous stations detailing a troubling trend: significant cancellations from an advertiser who initially committed substantial business for Q2. These cancellations have left stations reeling, not just financially but also...
by ShareBuilders Team | Apr 17, 2024 | Uncategorized
Where does this leave broadcast television? It depends. The advantage right now for broadcasters is that the streaming landscape is a confusing mess (to put it mildly). Sports fans must piece together different apps to find the event or league they enjoy watching. For...
