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Elevating Client Success with ShareBuilder CRM’s Newest Features

by | Apr 4, 2024

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

In our continuous journey to enhance ShareBuilder CRM and deliver unparalleled value to our clients, we are excited to introduce new features designed to streamline workflows, enhance security, and foster a culture of transparency and collaboration between managers and account executives (AEs). Our latest update to ShareBuilder CRM marks a significant milestone in our quest to provide our users with a comprehensive, secure, and efficient CRM platform.

What’s new in CRM?

1-on-1 Experience Beta: Get early access to the perfect One-on-One feature and help us refine it with your feedback.

Streamlined MFA Process: A simple and secure multi-factor authentication system that balances security needs with user convenience.

Navigation Enhancements: Updated left-hand navigation, including a new Dashboard for easier access to vital features and information.

Introducing the perfect 1-on-1

Understanding the pivotal role of clear, concise, and effective communication between managers and AEs, we are thrilled to unveil the perfect 1-on-1 feature. This innovative tool is designed to centralize all necessary information about an AE in one place, making 1-on-1 meetings more productive and focused. With the perfect 1-on-1, managers and AEs can easily access and discuss general info, financials, next steps, and top accounts without navigating multiple CRM views.

Key Highlights:

AE and Manager Views: Tailored dashboards provide relevant information at a glance, ensuring both AEs and managers have a seamless experience.

One-on-One Agenda: A specialized agenda feature that includes tasks, notes, and one-on-one meetings, facilitating clear and structured communication.

Transparency and Documentation: Emphasizing our commitment to transparency, notes saved during one-on-ones are immutable, preserving the integrity of the discussion.

You’ll be able to check out our knowledge base for more information on the 1-on-1 experience.

Multi-Factor Authentication (MFA) for Enhanced Security

MFA5With the forthcoming launch of the Connected Mailbox Integration, security is more crucial than ever. We are proud to implement Multi-Factor Authentication (MFA), focusing on a user-friendly, Email Security Code-Based MFA system. This method involves sending a temporary security code to the user’s registered email, adding an extra layer of security while maintaining ease of use. Check out our knowledge base for more information.

Why MFA Matters:

Enhanced Security: As we prepare to handle a significant amount of personal user data, implementing robust security measures like MFA ensures the safety and integrity of our users’ information.

User Convenience: Designed with our users in mind, the MFA process is straightforward, mirroring modern login systems and minimizing user friction during authentication.

You can check out our knowledge base for more information on MFA.

Navigation Enhancements

With the release of the 1-on-1 experience, the left-hand navigation has changed. You will still see the same market data you have always seen when logging into CRM. We are adding new views in the dashboard to help facilitate the 1-on-1 experience. What you can expect to see:

  • NavBar1A new left-hand navigation item called “Dashboard.”
  • The former home page will be called “Market.”
  • A new dashboard called My Overview takes AE’s to their own 1-on-1 view.
  • A new dashboard called Teamgives managers a place to get all AE’s 1-on-1 views.

Your Feedback Shapes Our Future

We are committed to continuous improvement and eagerly anticipate your feedback on these new features. As we move forward, your insights and experiences will be invaluable in shaping the future of ShareBuilder CRM. We invite you to explore these updates and share your thoughts with us. Together, we can build a CRM platform that meets and exceeds your expectations.

Thank you for being a part of our community. Your success is our success, and we look forward to continuing to support your business with innovative solutions and dedicated service.

Stay tuned for further updates and features, and don’t hesitate to contact our team for any assistance or feedback.

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