by Mark Bretsch | Mar 13, 2024 | Uncategorized
Activity is starting to ramp up for Q2 business. While Q1 doesn ‘t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but...
by Bob Swinehart | Apr 3, 2024 | Uncategorized
Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, “Ratings or impressions? Impressions or ratings? What’s the deal with these...
by ShareBuilders Team | Apr 4, 2024 | Uncategorized
In our continuous journey to enhance ShareBuilder CRM and deliver unparalleled value to our clients, we are excited to introduce new features designed to streamline workflows, enhance security, and foster a culture of transparency and collaboration between managers...
by Mark Bretsch | Apr 10, 2024 | Uncategorized
In the past week, I ‘ve heard from numerous stations detailing a troubling trend: significant cancellations from an advertiser who initially committed substantial business for Q2. These cancellations have left stations reeling, not just financially but also...
by Bob Swinehart | May 1, 2024 | Uncategorized
What are the benefits of using a yield management tool combined with human insights to price your TV advertising? Optimized Pricing Strategies: Yield management tools utilize algorithms and data analytics to optimize pricing based on various factors such as historical...
