by Mark Bretsch | Oct 25, 2023 | Uncategorized
Effective pricing is the cornerstone of a successful broadcasting business. In this regard, ShareBuilders’ Holding Capacity model emerges as an invaluable tool for understanding the present and shaping the future of your revenue streams. At its core, this model...
by ShareBuilders Team | Nov 8, 2023 | Uncategorized
Welcome to the next episode of Heads Together – your go-to source for insights and information on the latest trends in the media sales industry. Our video series explores the most pressing topics and challenges facing media sales professionals today. We pair our...
by Anita Graf | Nov 29, 2023 | Uncategorized
Did you know that when you work with ShareBuilders, you get a weekly call with an experienced consultant and have an analyst working behind the scenes on your behalf? It ‘s like adding two new members to your team! At ShareBuilders, we believe that the human...
by Bob Swinehart | Dec 6, 2023 | Uncategorized
Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation...
by Mark Bretsch | Dec 13, 2023 | Uncategorized
As I write this, stations we work with are running open in Prime. This trend isn’t novel, having manifested itself since the onset of the pandemic. It’s imperative to grasp the extent of this decline to adeptly navigate our pricing strategy in the times...
