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Beyond Numbers: The Personalized Approach to Pricing with ShareBuilders

by | Nov 29, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Did you know that when you work with ShareBuilders, you get a weekly call with an experienced consultant and have an analyst working behind the scenes on your behalf? It ‘s like adding two new members to your team! At ShareBuilders, we believe that the human element of working with us is critically important. Weekly conversations with your consultant guarantee that you are getting the best possible results from our products based on the unique needs of your station and your market.

3-Oct-25-2023-07-49-46-2402-PMDuring a typical Sharebuilders call, your consultant works with you to forecast demand as we see it in the market. The more prepared you are with pending, non-returning, or new client information, the more accurate we can be in working together to price correctly. We can review current recommended rates and walk through inventory to identify areas where we can get more aggressive or identify programs that need to be protected. Beyond pricing, your consultant can show you where you have pricing power using our Holding Capacity model. Our sophisticated budgeting tools are guaranteed to quickly assist you in the budgeting process. Your consultant can confidently guide you through the process step by step, ensuring you make the most informed decisions.

_Aug Blog -BillThat ‘s not where it ends. Your analyst works behind the scenes to maintain your database, ensuring ratings are entered, and audits are maintained if necessary. Most importantly, they balance your Price Plan to guarantee you can reach the pricing target discussed on your weekly call. If a pricing target is raised on your call because demand is strong, the analyst works to update your price plan to make sure we protect areas where we see that strong demand. The software will sculpt rates even higher as those programs tighten. Conversely, if demand is dwindling and we need to get more aggressive, the analyst will lower rates in low-demand areas to allow us to go after those areas and hopefully find a way to fill them so they don ‘t go unused. Because your analyst works with many stations, they have unique insight into dayparts and programs that are trending hot or cold.

Our team wants to make sure you get the most from our products. We ‘re invested in your team ‘s success. To learn more about our Pricing product, click here.

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