by ShareBuilders Team | Sep 14, 2016 | Uncategorized
You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese’s Peanut Butter Cup. The takeaway, two...
by Taylor Snow | Sep 14, 2016 | Uncategorized
During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or...
by Katie Kelly | Feb 11, 2022 | Uncategorized
World Radio Day is coming up, and we are excited about it. What is World Radio Day, you ask? Why, it ‘s a day to celebrate the world ‘s most powerful and ubiquitous medium for disseminating information and entertainment. UNESCO proclaimed February 13 World...
by ShareBuilders Team | Apr 19, 2023 | Uncategorized
The lack of buzz around awards season has been a trend for quite some time. Did the trend reverse after Will Smith ‘s slap heard round the world during the 2022 Oscars? Now that we ‘ve had a year to ruminate on that, let ‘s look back on this awards...
by Bob Swinehart | Feb 28, 2024 | Uncategorized
Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets. Analytical intelligence firm AdImpact expects political ad...
