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Are Awards Shows Back? – Inside The Numbers

by | Apr 19, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Bill- April Blog

The lack of buzz around awards season has been a trend for quite some time. Did the trend reverse after Will Smith ‘s slap heard round the world during the 2022 Oscars? Now that we ‘ve had a year to ruminate on that, let ‘s look back on this awards season and see how they fared:

2023 Oscars – This was truly a mixed bag. The good: The 2023 Oscars rose to a three-year high in viewership. 18.7 million viewers tuned in, resulting in a 12% increase from 2022 ‘s tepid 16.62 million viewers. It was also the highest-rated awards show of any kind since 2020, but – there ‘s a catch. Despite these rating victories, it was the third lowest-rated Oscars broadcast since Nielsen began measuring, ahead of only the 2021 and 2022 Oscars. Prior to 2020, the 2018 ceremony was the lowest-rated ever, with north of 26 million viewers. It ‘s not hard to see a pattern of attrition, especially when compared to the days when the Oscars routinely topped 40 million viewers.

Still, many viewed the Oscars as a rousing success. Host Jimmy Kimmel and the production were praised for its’ vintage back to basics feel. Not to mention the lack of physical violence.

2023 Golden Globes – Well, the numbers had to be better than in 2022, since the Golden Globes were canceled in 2022, partly due to the lack of diversity in the Hollywood Foreign Press. Right? Well, yes technically, but it was not good. Only 6.3 million viewers tuned in. For comparison, the somewhat recent 2020 Golden Globes drew 18.3 million viewers. Ouch. It did manage to avoid hitting its all-time low; that was in 2008 during the writer’s strike, when only 6 million viewers tuned in.

In fairness, the Golden Globes have traditionally aired on Sunday Night, but due to Sunday Night Football it was moved to Tuesday, which may have had a slight effect on its performance.

2023 Grammys – This year ‘s Grammys nabbed 12.4 million viewers, a 30% increase on last year ‘s ceremony and its largest audience since 2020. It also reached the largest audience in Paramount + and other CBS platforms, scoring a 33% increase. History was made at this year ‘s Grammys, with Beyonc winning four Grammys – which brings her total up to a remarkable 32 Grammys, the largest number ever for a single performer. The awards also broke social media, becoming the #1 entertainment event of 2023 to date.

Hosting by Trevor Noah (for the 3rd time), the Grammys were generally well-received this year. And the number of stars – Lizzo, Harry Styles, Adele, Bad Bunny, and Madonna among others – made for a memorable ceremony.

So, the takeaway from this year ‘s awards season is that after some rough years, it was a slight bounce-back for the Oscars and Grammys. The Golden Globes, on the other hand, still has some work to do.

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