by Bob Swinehart | May 1, 2024 | Uncategorized
What are the benefits of using a yield management tool combined with human insights to price your TV advertising? Optimized Pricing Strategies: Yield management tools utilize algorithms and data analytics to optimize pricing based on various factors such as historical...
by Bob Swinehart | Apr 3, 2024 | Uncategorized
Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, “Ratings or impressions? Impressions or ratings? What’s the deal with these...
by Bob Swinehart | Feb 28, 2024 | Uncategorized
Current polling suggests American voters are not excited about a presidential election rematch between Joe Biden and Donald Trump, except maybe for broadcast television stations and cable news outlets. Analytical intelligence firm AdImpact expects political ad...
by Bob Swinehart | Dec 6, 2023 | Uncategorized
Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation...
by Bob Swinehart | Oct 4, 2023 | Uncategorized
Ladies and gentlemen, start your engines, but maybe don’t rev up just yet! The automotive industry is revving its engines in a whole new way, causing quite a stir in the world of television advertising. Buckle up because we’re about to take a joyride...
