The ShareBuilder Assistant is expanding its ecosystem with a new Connector that brings powerful CRM and marketing automation capabilities into the Assistant Skills platform. With the HubSpot Connector, media teams can connect pipeline activity, marketing engagement, and revenue workflows directly into their automated Skills.
About HubSpot
HubSpot is a leading CRM and marketing automation platform that helps organizations manage contacts, companies, deals, marketing campaigns, email engagement, and customer communications in one system. It is widely used to drive lead generation, nurture prospects, manage pipelines, and report on revenue performance.
For media teams, HubSpot often plays a central role in marketing operations, inbound lead capture, campaign tracking, and customer engagement across digital channels.
This is the HubSpot Connector
The HubSpot Connector brings CRM and marketing data directly into your Assistant Skills so your team can automate cross-system workflows without manual updates or duplicate entry. With HubSpot connected, Skill builders can trigger actions based on contact activity, deal changes, form submissions, and lifecycle updates, while keeping data aligned across systems.
Trigger workflows from real engagement signals
Start Skills when meaningful activity happens inside HubSpot, such as:
- a new contact or company being created
- a deal changing stage
- a form being submitted
- a lifecycle stage being updated
- or marketing engagement crossing a threshold.
Instead of relying on someone to monitor reports, the Assistant can react instantly to real-time CRM and marketing signals.
Update HubSpot automatically as work progresses
Start Skills when meaningful activity happens inside HubSpot, such as:
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A new contact or company is created
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A deal changes stage
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A form is submitted
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A lifecycle stage is updated
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Marketing engagement crosses a threshold
Instead of relying on someone to monitor reports, the Assistant can react instantly to real-time CRM and marketing signals.
Coordinate marketing and revenue operations
With HubSpot connected, Skills can bridge the gap between marketing automation and media sales workflows. For example:
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Enroll inbound leads into structured follow-up sequences
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Route qualified leads into the appropriate sales pipeline
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Update deal stages based on proposal, pricing, or order activity
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Trigger outreach when engagement drops or increases
The result is tighter alignment between marketing signals and revenue execution.
Bring intelligence into the workflow
HubSpot data can also be combined with ShareBuilder CRM, Pricing, Data Enrichment, and other connectors inside a single Skill. The Assistant can evaluate account history, campaign engagement, and revenue data together before recommending or executing the next step.
Instead of siloed automation, your workflows operate with full context.
HubSpot Connector highlights at release:
HubSpot Connector highlights at release
Triggers
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New or updated contacts
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New or updated companies
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New or updated deals
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Form submissions
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Lifecycle or stage changes
Actions
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Create or update contacts
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Create or update companies
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Create or update deals
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Log activities and notes
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Search and retrieve records
Assistant Skills
Skills are the tasks and workflows you train the ShareBuilder Assistant to take over for your team. Create a Skill and the Assistant executes workflows, runs playbooks, updates systems, and coordinates processes automatically, without human involvement.
Availability
ShareBuilders plans to offer Assistant Skills in a limited beta preview to select customers in early Q2 2026, followed by broader availability shortly thereafter. Assistant Skills will be sold as a standalone product with predictable pricing, using a single flat fee rather than unpredictable per-step, per-user, or per-workflow charges.
For more information
To learn more about ShareBuilder Assistant Skills, request beta access, or discuss adding your application to the Skills Connector Marketplace, visit https://www.share-builders.com/assistant/skills/ or contact ShareBuilders at:
chris.koller@share-builders.com
About ShareBuilders
ShareBuilders delivers a media-focused sales platform that includes Pricing, CRM, Data Enrichment, and workflow automation. Built specifically for media organizations, ShareBuilders helps teams manage pipelines, activity, and performance with secure cloud access and mobile tools designed for sellers on the go.
