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A Closer Look at Automotive Sales Growth in 2023

by | Aug 30, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

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Call it a comeback? The rebound in automotive sales continued to cruise in July, fueled by the economy and the improving inventory stockpiles. We ‘re always paying close attention to auto news over here at ShareBuilders, knowing it can have a significant effect on our clients’ bottom line.

New light-vehicle sales in July increased year over year for the 11th straight month. July 2023 ‘s SAAR of 15.74 million units was up 18.3% from July 2022. Through July 2023, the total light-vehicle SAAR rose 13.6% compared with the same period in 2022. According to Wards Intelligence, fleet deliveries in July 2023 represented 15.4% of new vehicle sales, down from 18% the month before.

2-1Sales of alternative fuel vehicles continued to grow in July and represented 15.7% of all new vehicles sold through July 2023. Battery electric vehicle (BEV) sales topped 625,000 units through July, representing 7% of new vehicles sold this year. Franchised dealers have sold 36.4% of those BEVs. Additionally, in July 2023, franchised dealers sold their one-millionth BEV since 2012. Sales of BEVs by franchised dealerships are expected to continue to increase in the coming years as more new models are introduced.

After rising by 5% during June 2023, new light-vehicle inventory on the ground and in transit totaled 1.9 million units at the start of July 2023. Inventory declined slightly in July to 1.79 million units but should resume monthly sequential increases in August and through the rest of the year. As inventory has increased, so have manufacturer incentives. According to JD Power, average incentive spending per unit is expected to total $1,888 in July 2023, up 107% from July 2022.

3-2At its most recent meeting in July, the Fed increased its benchmark interest rate by 25 basis points, pushing the Fed funds rate to a targeted range of 5.25%-5.5%. It ‘s still debatable whether the Fed will push rates higher, but economists believe that we are either near the peak or already there. The Fed ‘s actions have pushed borrowing rates higher across the economy, bringing average finance rates on new and used vehicles to above 7% and 10%, respectively, in recent months. Despite this high interest-rate environment, NADA expects continued year-over-year sales growth in the second half of the year. Their forecast for total new light-vehicle sales in 2023 is 15.2 million units.

This is encouraging news for media sales teams that have felt the pain of decreased auto ad spending over the last few years. ShareBuilder Pricing and your dedicated consultant can help you forecast for increased demand in this category.

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