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The new Efficio starts here.

by | Apr 22, 2020

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Account Financials graph and business overview

A new focus on the future and providing more powerful solutions for media teams.

There is no question that the tools you needed two decades ago to run your organization are no longer the tools you need today. How your organization worked in the past isn’t how your teams work today. Today ‘s media teams are evolving faster than ever and working far differently than they have been.

That ‘s why the ShareBuilder and Efficio teams have been hard at work to reimagine our product offerings in order to focus on a new future. With Efficio, we need to make it easier to use, and more flexible for where modern media companies are headed. As our platform evolves, moving forward we will be focusing on how your organization is adapting to the ever-changing marketplace.

An Open, Integrated Platform Solution

We are excited to announce a new API platform, which is crucial in order for our customers and industry providers to integrate with our products.

Software companies of the past were built to be silos, holding and protecting their data from others. The world today requires software platforms to work together and to be more open so users can access their data in the ways they need to. That ‘s why our development teams have been hard at work to provide our clients and the industry a new API offering to fully integrate with Efficio and ShareBuilders like never before. Our mission is to make your data make sense.

We believe that our new APIs will provide each individual and their entire organization a range of connected and personalized experiences that has never been offered in the media industry. With new authentication methods, single sign-on capabilities, importing, exporting and webhooks that are coming, this is just the beginning.

Our first API was introduced many years ago for custom integrations with various industry platforms and customer solutions. The new APIs will enable every user to do even more, and we are excited to partner with you to help meet your unique needs.

Our First New API Integration, Zapier

Coming soon: We are happy to announce that every Efficio user will soon be able to leverage the power of the Zapier platform. Zapier allows you to instantly connect Efficio with over 2,000 apps to further automate your workflow.

Just a few examples of how we envision our customers using Efficio + Zapier.

  • Send contact information to Efficio from HubSpot
  • Push Efficio contacts to MailChimp for your outbound marketing team
  • Create Efficio activity when sending emails via Constant Contact
  • Automatically log calls from your connected phone system as Efficio Account Activity
  • Announce a piece of pending being marked as WON! to the sales team on Slack
  • Sync your Efficio Contacts to your Google Contacts
  • and more!

A HubSpot + Efficio Partnership for Lead Generation

Today, we are announcing a new partnership with HubSpot to provide a lead generation and nurture solution to our clients. We will be providing a truly integrated solution for lead generation, lead management and converting leads to billing accounts within Efficio.

Efficio Lead Management

Efficio is designed to make it easier for media teams to better manage accounts as they move them through the sales process. Our clients are reaching out to various lead generation platforms to fill a void in the new generation selling process, or developing their own teams and systems.

We are actively working to better understand how today’s media companies are generating, nurturing, and managing leads. Our team is working to provide better solutions to bring leads into Efficio via our new API offerings, as well as quick personal entry.

True Email, Calendar & Contact Integration

Email, calendar and contact solution providers like Gmail and Outlook have evolved drastically since Efficio entered the marketplace. And, our customers are being asked to learn new things and take on new challenges every day! Requiring every user to remember and even decide what to sync to Efficio is adding to their growing list of challenges. We need to provide a better solution for our users.

Efficio is building a new, instant bridge between Outlook, Office 365, Gmail, Google Calendar, Google Contacts, Apple services and nearly every platform on the market. This new bridge syncs all of your data to Efficio, taking away the burden away of remembering to sync.

When we recognize a contact, we will automatically sync up all of the email history, calendar events and everything moving forward. This will work for leads, accounts and even agencies. Add a new contact to Efficio and watch all of your communication automatically connect! We understand that not everything is created to be shared, so anything that is not connected in Efficio is kept private.

Bringing in all of your information is so important that we know we have to do it right. That is why we are building an all-new activity solution from the ground up. We have learned from the past and will build this solution for the future. We are excited to share more of this solution as we move closer to release.

We are excited to get these solutions into your hands. So, when can you expect them?

With this new focus on the future comes a dedication to doing things right. We want your team to feel confident that they can depend on our platform. This means we need to take the time to do it right. All of the announcements made today are actively in development. We will be rolling these features out to our users over the next few months, starting with the API and our lead management solution. This list is just the highlights of everything that is coming, and we are far from finished. The new features, improvements and integrations will keep on coming!

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