by Anita Graf | Feb 15, 2023 | Uncategorized
Pricing VS. Forecasting Why would you price differently than your forecast submission? In most markets, TV stations are required to report monthly forecasts to ownership. Some might assume that pricing should be set to match the submitted forecast, but this is not...
by Bob Swinehart | Feb 22, 2023 | Uncategorized
Will automotive ad spending on TV ever return to pre-pandemic levels as we saw in 2018 or 2019? Well, the answer is…Maybe. But it ‘s complicated. That ‘s not much of an answer, is it? If you expected the answer to be an emphatic, Yes, automotive...
by Mark Bretsch | Mar 15, 2023 | Uncategorized
As we shared in last month ‘s blog, when prices fall, demand generally increases. When a station uses the strategy of pricing for share it involves lowering the price in an effort to make the station ‘s inventory more attractive to buyers, thus encouraging...
by ShareBuilders Team | Mar 22, 2023 | Uncategorized
Remember that joke during the pandemic when everyone was stuck at home? It was something to the effect of what are you watching this week? And the answer was Netflix . . . as in all of the Netflix library. Those days accelerated a streaming wave that has only gained...
by Anita Graf | Mar 29, 2023 | Uncategorized
Forecasting monthly revenue has always been challenging. After surviving 2020, we all had to adjust to new trends in buyers’ habits and ever-changing monthly behaviors. Pre-COVID, many stations would budget March to be larger than any other month in Q1 with the...
