by Bob Swinehart | Dec 6, 2023 | Uncategorized
Out-of-home (OOH) advertising has long been a staple of the marketing landscape, dominating city skylines and highways with eye-catching billboards. However, a seismic shift is underway as more and more OOH inventory is being sold programmatically. This transformation...
by Mark Bretsch | Dec 13, 2023 | Uncategorized
As I write this, stations we work with are running open in Prime. This trend isn’t novel, having manifested itself since the onset of the pandemic. It’s imperative to grasp the extent of this decline to adeptly navigate our pricing strategy in the times...
by Taylor Snow | Dec 14, 2023 | Uncategorized
At ShareBuilders, our commitment to innovation is driven by the needs of our customers. In the realm of CRM functionalities, one topic has consistently emerged at the forefront of our discussions with you – the need for a more efficient, intuitive activity...
by James Pollard | Dec 20, 2023 | Uncategorized
For over two decades, ShareBuilders has been at the forefront of helping broadcasters understand their data. Today, we’re excited to introduce Smart Forecast, a bespoke machine-learning model that predicts revenue forecasts with unprecedented accuracy. Alongside...
by Joe Campbell | Jan 3, 2024 | Uncategorized
Have you found yourself at the end of a quarter or the end of the year looking for a quick way to compare average rates or sellouts by daypart or by individual program? Or, are you interested in viewing trends in percentage of revenue by daypart or program?...
