by ShareBuilders Team | Jun 21, 2023 | Uncategorized
On May 2nd, 11,500 writers from the Writer ‘s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming...
by Anita Graf | Jun 28, 2023 | Uncategorized
Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help...
by Bob Swinehart | Jul 5, 2023 | Uncategorized
When major sporting events, legalized sports betting, or heavy political spending are expected, TV pricing strategies can be adjusted to take advantage of the increased viewership and demand for advertising. Here are a few possible approaches: Dynamic pricing: This is...
by Joe Campbell | Jul 12, 2023 | Uncategorized
Programmatic ad sales have become a buzzword in the advertising industry over the past few years. It refers to the use of automated software to purchase and sell ad inventory. The technology has been primarily associated with digital advertising, but its impact is now...
by Mark Bretsch | Jul 19, 2023 | Uncategorized
Recently I underwent a medical procedure that required an extended period of rehabilitation and recovery. Suffice it to say, during that time, I watched a ton of local television. I was sequestered in a medium-sized market in Iowa and arrived at these three...
