by Bob Swinehart | Mar 16, 2023 | Uncategorized
Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to...
by ShareBuilders Team | Mar 22, 2023 | Uncategorized
Remember that joke during the pandemic when everyone was stuck at home? It was something to the effect of what are you watching this week? And the answer was Netflix . . . as in all of the Netflix library. Those days accelerated a streaming wave that has only gained...
by Anita Graf | Mar 29, 2023 | Uncategorized
Forecasting monthly revenue has always been challenging. After surviving 2020, we all had to adjust to new trends in buyers’ habits and ever-changing monthly behaviors. Pre-COVID, many stations would budget March to be larger than any other month in Q1 with the...
by Joe Campbell | Apr 5, 2023 | Uncategorized
Supply and demand is a fundamental concept in economics, which describes the relationship between the availability of a product or service and its demand, and is a core concept and philosophy in what we do at ShareBuilders. Supply refers to the amount of a product or...
by Mark Bretsch | Apr 12, 2023 | Uncategorized
Different types of demand require different pricing strategies. Inelastic demand refers to a situation where a change in price has a relatively small impact on the quantity of a product or service demanded by buyers. In other words, buyers aren ‘t price...
