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Knowing When to Adjust Your Budget: A Guide for Broadcast TV Stations

Knowing When to Adjust Your Budget: A Guide for Broadcast TV Stations

by Anita Graf | Mar 20, 2024 | Uncategorized

The beginning of 2024 saw some very healthy political budgets handed down to stations from above. As it stands, in the first couple of months, very little of those big expectations have come to fruition. Some markets are seeing political spending, but the majority are...
The Influence of Local News on Consumer Behavior: A Closer Look

The Influence of Local News on Consumer Behavior: A Closer Look

by ShareBuilders Team | Mar 27, 2024 | Uncategorized

One of the biggest trends we see at ShareBuilders is the strong demand for local news in the early morning and early news. On the flipside, there has been a lack of demand in late news over the past several quarters. Some of it is understandable, given how primetime...
Navigating the Maze: Ratings, Impressions, and the Quest for TV Ad Revenue

Navigating the Maze: Ratings, Impressions, and the Quest for TV Ad Revenue

by Bob Swinehart | Apr 3, 2024 | Uncategorized

Greetings, fellow TV station moguls and advertising aficionados! Have you ever found yourself staring at a wall of Nielsen and Comscore data, scratching your head and muttering, “Ratings or impressions? Impressions or ratings? What’s the deal with these...
Elevating Client Success with ShareBuilder CRM’s Newest Features

Elevating Client Success with ShareBuilder CRM’s Newest Features

by ShareBuilders Team | Apr 4, 2024 | Uncategorized

In our continuous journey to enhance ShareBuilder CRM and deliver unparalleled value to our clients, we are excited to introduce new features designed to streamline workflows, enhance security, and foster a culture of transparency and collaboration between managers...
Secure Your Exclusive Strategy Session at NAB Show 2024

Secure Your Exclusive Strategy Session at NAB Show 2024

by ShareBuilders Team | Apr 9, 2024 | Uncategorized

Are you poised to lead in the ever-evolving media landscape? If you haven’t already, it’s time to circle April 14-17, 2024, on your calendar. ShareBuilders is eagerly anticipating your presence at the NAB Show in Las Vegas, the preeminent convergence of...
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