Meet the new ShareBuilder Assistant

Meet the new ShareBuilder Assistant

We ‘re excited to announce the exciting next chapter for ShareBuilders turning the corner to greatly enhancing our product’s ability to support media companies in their daily operations. This is more than an update; it ‘s a game-changing leap...
World Radio Day

World Radio Day

World Radio Day is coming up, and we are excited about it. What is World Radio Day, you ask? Why, it ‘s a day to celebrate the world ‘s most powerful and ubiquitous medium for disseminating information and entertainment. UNESCO proclaimed February 13 World...
When is pricing for share a bad idea?

When is pricing for share a bad idea?

As we shared in last month ‘s blog, when prices fall, demand generally increases. When a station uses the strategy of pricing for share it involves lowering the price in an effort to make the station ‘s inventory more attractive to buyers, thus encouraging...
Monthly Comparisons

Monthly Comparisons

Forecasting monthly revenue has always been challenging. After surviving 2020, we all had to adjust to new trends in buyers’ habits and ever-changing monthly behaviors. Pre-COVID, many stations would budget March to be larger than any other month in Q1 with the...