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Doing More With Less in Media Sales

by ShareBuilders Team | Sep 18, 2013 | Uncategorized

A good media sales CRM can provide the tools a manager needs to provide direction and keep the team productive and efficient. University of Pennsylvania varsity crew, 1915. Library of Congress. Zero, nothing, certainly no more, and sometimes less. Zero is often the...

Dealing With Your Internal Customer in Media Sales

by ShareBuilders Team | Sep 24, 2013 | Uncategorized

Stay on the good side of the talent. Ted Gempp, operator of the radio station at Alpine, N.J., shown at microphone in the control room of the station, 1948. World Telegram photo by Al Aumuller. Library of Congress. I was recently helping one of our Efficio customers...

Who Loves Budget Season in Media Sales? Anyone? Bueller? Anyone?

by ShareBuilders Team | Oct 1, 2013 | Uncategorized

Look familiar? Mayor John Scalzo works on the Rifle City, Colorado, budget at home, 1972. David Hiser, photographer. U.S. National Archives. Ugh, budgets. My colleague Chris Crawford recently wrote a blog about how media sales account executives can impact their...

Are You a Hunter in the World of Media Sales?

by ShareBuilders Team | Oct 10, 2013 | Uncategorized

Are you a hunter in the world of media sales? Hunting Season, Upper Arlington, Ohio, 1918. Upper Arlington Historical Society. Many people say fall is their favorite time of year. Cooling temperatures replace the excessive heat and humidity of summer. Fall foliage is...

Running on Empty: When Media Sales Dreams Don ‘t Come True

by ShareBuilders Team | Oct 15, 2013 | Uncategorized

Manage both your and own and your client’s expectations so you’ll be prepared for whatever happens at the finish line. Australian South Sea Islander women crossing the finish line in a race in Innisfail, Queensland, Australia, c.1902. A. Pearson,...
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