by Bob Swinehart | Mar 16, 2023 | Uncategorized
Out-of-Home (OOH) advertising has come a long way since its inception. Years ago, static, paper-backed, or permed-painted billboards were the norm. Billboards were not sexy or fancy, but they were an effective medium to communicate branding, action, or direction to...
by ShareBuilders Team | Mar 22, 2023 | Uncategorized
Remember that joke during the pandemic when everyone was stuck at home? It was something to the effect of what are you watching this week? And the answer was Netflix . . . as in all of the Netflix library. Those days accelerated a streaming wave that has only gained...
by Anita Graf | May 17, 2023 | Uncategorized
How should you handle pricing if your market expects huge political in the upcoming months? You risk scaring your core customers away if you price in full upfront. Once core clients start to avoid spending, pulling them back in can be very difficult if the political...
by ShareBuilders Team | Jun 21, 2023 | Uncategorized
On May 2nd, 11,500 writers from the Writer ‘s Guild of America went on strike due to a labor dispute with the Alliance of Motion Picture and Television Producers. At the heart of it, writers are fighting for higher minimum pay, improved residuals for streaming...
by Mark Bretsch | Jul 19, 2023 | Uncategorized
Recently I underwent a medical procedure that required an extended period of rehabilitation and recovery. Suffice it to say, during that time, I watched a ton of local television. I was sequestered in a medium-sized market in Iowa and arrived at these three...
