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Transform That One-on-One with Your Media Sales Manager into a Win-Win

by ShareBuilders Team | Mar 20, 2013 | Uncategorized

Sit across the desk and talk! Two Treasury Department employees, c.1884. Frances Benjamin Johnston, photographer. Library of Congress. Do you dread those weekly meetings with your direct report? Do you hate the time it takes you to get prepared, because it means you...

10 Tips for Maximizing Email Marketing Campaigns

by ShareBuilders Team | Mar 22, 2013 | Uncategorized

Use every means available to communicate! Dolly, a two-year-old elephant, rehearsing her “song” before the microphone in Madison Square Garden, New York City, 1925. Underwood and Underwood, photographer. Library of Congress. Recently, I wrote a blog about...

Shouldn’t There be a Spring Break in Media Sales?

by ShareBuilders Team | Mar 26, 2013 | Uncategorized

Are you tired of the same old, same old? Change it up! Portrait of young man, yawning, c.1854. George Eastman House Collection. I am noticing that this time of year I get a bit testy. I am tired of dreary clouds, tired of the same routine, and even a bit tired of my...

My Flight Will Cost What? Don’t Leave Your Media Sales Customers Guessing About Pricing

by ShareBuilders Team | Mar 27, 2013 | Uncategorized

How do you price your inventory? John M. Gonatos in his curio shop with assistant Niki Vasilikis, Tarpon Springs, Florida, 1942. State Library and Archives of Florida. Most people love to travel; visiting new and exciting places is fun and interesting. Yet one of the...

8 Super Email Marketing Ideas for Media Sales

by ShareBuilders Team | Mar 29, 2013 | Uncategorized

Use eMarketing to offer movie tickets to your customers. Crowd coming out of the Regal movie theater, Chicago, Illinois, 1941. Russell Lee, photographer. Library of Congress. Having access to an email marketing application is terrific if you ‘re in media sales,...

A Media Sales Lesson from a Fallen Athlete

by ShareBuilders Team | Apr 2, 2013 | Uncategorized

Work together with your teammates and everybody wins! Curling group, Montreal, Quebec, 1867. William Notman, photographer. McCord Museum. Like millions of others, we watched in horror this past Sunday afternoon as Louisville basketball player Kevin Ware ‘s leg...
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