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It ‘SNOW Day to take a Snow Day

by ShareBuilders Team | Mar 5, 2013 | Uncategorized

Keep your focus on the target, even on a snow day! Man and boy (probably Allakariallak and Phillipoosie), c.1920. Robert J. Flaherty, photographer. McCord Museum. I hear now that the way to get a day off from school due to snow/ice/wind storms is to put a spoon under...

How to Turn Losing into Winning in Media Sales

by ShareBuilders Team | Mar 19, 2013 | Uncategorized

Know the score when the final buzzer has sounded. Girl’s basketball team, c. 1910. Library of Congress. With March Madness on the horizon, we will pump our fists in the air with the winners and feel disappointed with the losers as they vow to exact their revenge...

Transform That One-on-One with Your Media Sales Manager into a Win-Win

by ShareBuilders Team | Mar 20, 2013 | Uncategorized

Sit across the desk and talk! Two Treasury Department employees, c.1884. Frances Benjamin Johnston, photographer. Library of Congress. Do you dread those weekly meetings with your direct report? Do you hate the time it takes you to get prepared, because it means you...

10 Tips for Maximizing Email Marketing Campaigns

by ShareBuilders Team | Mar 22, 2013 | Uncategorized

Use every means available to communicate! Dolly, a two-year-old elephant, rehearsing her “song” before the microphone in Madison Square Garden, New York City, 1925. Underwood and Underwood, photographer. Library of Congress. Recently, I wrote a blog about...

Shouldn’t There be a Spring Break in Media Sales?

by ShareBuilders Team | Mar 26, 2013 | Uncategorized

Are you tired of the same old, same old? Change it up! Portrait of young man, yawning, c.1854. George Eastman House Collection. I am noticing that this time of year I get a bit testy. I am tired of dreary clouds, tired of the same routine, and even a bit tired of my...

My Flight Will Cost What? Don’t Leave Your Media Sales Customers Guessing About Pricing

by ShareBuilders Team | Mar 27, 2013 | Uncategorized

How do you price your inventory? John M. Gonatos in his curio shop with assistant Niki Vasilikis, Tarpon Springs, Florida, 1942. State Library and Archives of Florida. Most people love to travel; visiting new and exciting places is fun and interesting. Yet one of the...
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