See you at the SMTE 2016

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese’s Peanut Butter Cup. The takeaway, two...

What Just Happened Here?

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one and you have been working for a long time with the promise of a big payoff. Ideas are flowing and strategies plotted. You are...