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Habit

by | Mar 23, 2016

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Google Fiber is at my office right now installing mega speed internet. YAY!

My internet is down for a bit while they do this. BOO!

It is amazing how dependent we are on our tools. Without internet, I can ‘t catch up on my emails. Or talk through Instant Message to the rest of the Efficio Team. Or look up work I have to do today and this week. Or have access to my calendar, or even Facebook (horror!) What am I to do for the next couple of hours on a Monday morning when I should be working, when I don ‘t have my tools!

What this tells me is a couple of things:

  • I am a creature of habits. I get up in the morning, I run a bit, I fire up my computer and begin working through my emails, checking on my team, looking at the calendar to see where my focus needs to be. These habits are so ingrained that I know that even the first few days of a vacation or when new internet service is being installed I am uncomfortable breaking those habits
  • I need my tools! Dealing in software with people all over everywhere, email and IM are vital forms of communication. So is access to my work sites.

Five years ago my habits were different. I fought traffic getting to the office, chatted with the staff first thing, and went to a department head or promotions or sales meeting. Five years ago my tools were different. Close proximity to my team of sellers, traffic and programming were vital, as we had to discuss things as important as strategy of a new station roll out to the immediacy of where to move those oversold spots tomorrow. Yes, email was important, but IM? Didn ‘t need it. We could yell down the hall.

The point is, YOU make your habits, and YOU choose your tools.

When you and your company choose Efficio as your tool, it is up to you to develop that habit to use it. With as little as 15 minutes a day, you can provide yourself with focus on which accounts will bring you the most return and which need attention; and accurate forecasting, to let you know just how much money you stand to make and how successful you are going to be. Build that time in your day. Maybe you do it first thing in the morning. Maybe you make it a habit to finish today ‘s updating and plan for tomorrow before you go home. Just make it part of YOUR daily routine. Then, it will become uncomfortable when you have that curve ball and you can ‘t get to your Efficio. I am betting you will then realize the value of the tool your company has provided for you.

Internet is still off as of this writing. Boo.

They are almost finished, and I will have a better tool to use to do my job more effectively. YAY!

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