by Katie Kelly | Nov 21, 2022 | Uncategorized
Happy World Television Day! In 1996, the United Nations held the first World Television Forum and subsequently proclaimed November 21 World Television Day. While we marvel at the beauty of our giant flat screens from a purely technological perspective, the holiday is...
by Katie Kelly | May 26, 2022 | Uncategorized
It is with a fond but bittersweet farewell that we wish a happy retirement to our own Kitty Malone. Kitty began working for Efficio in 2011 and was welcomed into the ShareBuilders fold after Efficio ‘s acquisition. She has been an integral part of our collective...
by Katie Kelly | May 12, 2022 | Uncategorized
Did you know that May 12 is National Limerick Day? We at ShareBuilders can think of no better way to celebrate such a momentous occasion than to try our hands at a bit of poetry. Who ‘s ready for a humorous ode to Broadcast Sales? Better Together A GSM once did...
by Katie Kelly | Mar 23, 2022 | Uncategorized
The broadcast industry has been steadily moving toward using impressions as a measurement metric over the past couple of years, but it ‘s not doing so without some growing pains. Ratings are hard to let go of- they ‘ve been used as the default standard for...
by Katie Kelly | Mar 9, 2022 | Uncategorized
Creating rate cards can be one of the most tedious, time consuming tasks a broadcast sales manager faces. When you ‘re literally dealing in time, it ‘s critical to strike a balance between getting fair rates for your advertising and not letting itexpire....
