Login

Save Precious Time with ShareBuilder Rate Cards

by | Mar 9, 2022

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Data spreadsheet and penCreating rate cards can be one of the most tedious, time consuming tasks a broadcast sales manager faces. When you ‘re literally dealing in time, it ‘s critical to strike a balance between getting fair rates for your advertising and not letting itexpire. It can be a significant challenge to set aside the time necessary to really focus and get it right. Unfortunately, few executives in such demanding roles have that kind of time to spare. As a result, rate cards are often not optimized, leaving dollars on the table.

The Rate Card Conundrum

When sales teams simply wing it on pricing, they ‘re taking a huge risk. If inventory is sold too cheaply, you miss out on an opportunity to maximize your revenue potential. If prices are too high, you ‘ll be left with unsold inventory. In today ‘s challenging media environment, no sales team can afford to head into negotiations without solid, mathematically backed rate calculations.

At ShareBuilders, we believe that a Sales Manager ‘s time is better spent mentoring their team and managing inventory than toiling endlessly with rate cards. Rate cards are a tool for the sales team to use to maximize the value of every available spot so negotiations are more efficient. When you truly KNOW the value of your inventory, you ‘re less likely to approve lackluster deals. The less time that is spent haggling over price (both internally and externally), the more time your sales team has to maintain relationships and court new business.

Let ‘s Talk Numbers

Mathematically backed rate calculations will help guide your decisions in what deals to accept. But coming up with mathematically backed rate calculations? THAT is a challenge. While many sales executives are certainly capable of running any number of complicated computations, they most likely don ‘t have the luxury of time to work through those numbers with much finesse. Not up to the task of creating advanced mathematical formulas that account for forecasts, sellout percentages, ratings fluctuations, political crowd out, and special event planning while still managing all the other aspects of your sales team? We don ‘t blame you! ShareBuilders has dedicated experts working to give you the best possible calculations, while still welcoming your input and recommendations. We are numbers people- let us take care of it for you!

ShareBuilders Can Help

Using the ShareBuilders platform, sales leadership gets an enormous head start on building and optimizing their rate cards. ShareBuilders and their team of dedicated consultants and analysts pull together data to dynamically build and deliver accurate rate cards to sales executives. Instead of pouring over spreadsheets for days, your management team will receive meticulously calculated rates in a matter of hours. Management can then refine the rates much more quickly than if they were building from scratch. Take an arduous process and simplify it; a significant burden will be lifted for all levels of sales personnel.

ShareBuilders has been a trusted partner of broadcast media companies for over 20 years, and has helped clients drastically cut down their rate card creation time. With those time savings realized, sales leadership and their teams have been able to focus more effectively on generating new business. Pricing is a critical part of the process, but that doesn ‘t mean it can ‘t be expedited. Having a quick turnaround on your rates will enable your team to hit the ground running.

Consistency is Key

Broadcast Media has always been a fast-paced business, and companies are not afraid to make changes when things aren ‘t working. Unfortunately, if a sales manager has been producing rate cards all in their head so to speak, there may not be any documentation in place for their successors. When left to their own devices, teams often devolve into creating their own processes with little basis in data and a lot of emphasis on gut feelings. ShareBuilders brings consistency of process to your group ‘s pricing and rate cards. Nobody will be left scrambling in the face of staff turnover- ShareBuilders will be there to help guide the transition. We believe that institutional knowledge should be documented and shared by the entire organization in the event of turnover or organizational shifts. Your sales team is facing enough challenges- let us handle the rate cards.

Recent Posts