The ShareBuilder Assistant is welcoming a new media Connector that brings the first video spec spot automation to the Assistant Skills platform. Waymark is well known for AI video ads that help revenue teams move faster from pitch to campaign-ready creative.
About Waymark
Waymark is an AI video ad platform that helps teams create professional, broadcast-ready video commercials in minutes. It quickly turns a brand’s existing assets into on-brand video creative, so sales and creative teams can move from concept to ready-to-air spots without traditional production timelines.
Waymark’s workflow is built for speed and scale, with capabilities like instant brand customization (starting from a company website), AI-powered scriptwriting, an intuitive editing suite, realistic AI voiceovers.
For media sellers and advertisers, Waymark is commonly used to produce spec spots and launch-ready creative early in the sales cycle. This helps remove the creative barrier and makes it easier to get campaigns on air across TV, streaming/CTV, and digital channels.
This is the Waymark Connector
The Waymark Connector brings AI video ad creation directly into your Assistant Skills so your team can automatically generate and manage video spec spots without switching systems. With Waymark connected, Skill builders can automate the steps that usually slow down revenue teams, from producing a first draft video to retrieving an updated version for review or delivery.
Generate videos automatically, at the right moment
Create a new Waymark video when it matters, like when a new lead is created or an opportunity reaches a specific stage. Before generation starts, enrich the workflow with CRM data, Data Enrichment, and signals from other connectors. The ShareBuilder Assistant can research the advertiser, summarize brand attributes, recommend messaging, and help shape the spec spot request. That context flows into Waymark so videos are generated and on-brand from the start.
Retrieve videos and route them into downstream workflows
Retrieve a video from Waymark when it’s ready and automatically deliver it to the other systems your team already uses. For example, email the video to a prospect, create a task for production review, attach it to a CRM opportunity, or route it into approvals, trafficking, or execution.
Streamline onboarding and access management
Ensure each member of your team has a Waymark account by automating user creation and lookups, instead of manually setting up each employee.
All you need to get started is a Waymark account and a one-time connection. Please email sharebuilders@waymark.com to set up your Waymark account.
After that, your ShareBuilder Assistant can reliably run your video spec spot process the same way every time, helping your team move faster from pitch to campaign-ready creative.
Waymark Connector abilities today
Triggers
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Get Video
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Video Updated
Actions
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Generate Video
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Get Video
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Create User
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Find User
Assistant Skills
Skills are the tasks and workflows you train the ShareBuilder Assistant to take over for your team. Create a Skill and the Assistant executes workflows, runs playbooks, updates systems, and coordinates processes automatically, without human involvement.
Availability
ShareBuilders plans to offer Assistant Skills in a limited beta preview to select customers in early Q2 2026, followed by broader availability shortly thereafter. Assistant Skills will be sold as a standalone product with predictable pricing, using a single flat fee rather than unpredictable per-step, per-user, or per-workflow charges.
For more information
To learn more about ShareBuilder Assistant Skills, request beta access, or discuss adding your application to the Skills Connector Marketplace, visit https://www.share-builders.com/assistant/skills/ or contact ShareBuilders at:
chris.koller@share-builders.com
About ShareBuilders
ShareBuilders delivers a media-focused sales platform that includes Pricing, CRM, Data Enrichment, and workflow automation. Built specifically for media organizations, ShareBuilders helps teams manage pipelines, activity, and performance with secure cloud access and mobile tools designed for sellers on the go.
