Database Connectors Suite

The ShareBuilder Assistant is expanding its data ecosystem with direct support across a growing set of platforms, including Microsoft SQL Server, PostgreSQL, MongoDB, MySQL, Amazon Redshift, Snowflake, Google BigQuery, and Pinecone. With these Data & Database Connectors, media teams can connect Assistant Skills directly to the systems where their data and knowledge already live, unlocking more advanced, data-driven workflows.

Even more data platform support is coming soon.

About Data & Database Connectors

Many organizations rely on databases and data platforms as the foundation of their reporting, operations, integrations, AI workflows, and custom applications. These systems often contain the most complete and up-to-date view of business activity across sales, pricing, campaigns, fulfillment, finance, and analytics.

With direct connectivity, Assistant Skills can move beyond application-level workflows and operate directly on the underlying data and knowledge layer.

This is Data Support in Assistant Skills

These Connectors bring direct access to structured, semi-structured, and vector-based data into your Assistant Skills. Instead of relying only on application triggers, your team can build workflows that read from, write to, and react to changes across your databases and AI data stores.

This allows the Assistant to work with the same data your internal systems, reports, models, and AI pipelines depend on.

Turn data into action

Data platforms are where important business signals often surface first. With these Connectors, Skills can respond to those signals automatically.

That can include workflows like:

• Identifying new or updated records that require follow-up
• Detecting stalled pipeline or operational gaps from raw data
• Triggering alerts when thresholds are met
• Monitoring campaign pacing, delivery, or revenue conditions
• Surfacing exceptions that require attention

This helps teams move from passive data storage to active workflow execution.

Connect internal systems and custom applications

Many organizations maintain internal tools, custom applications, or legacy systems backed by databases or specialized data stores.

With direct access, Assistant Skills can integrate with those systems more easily, helping your team connect workflows across:

• Internal reporting databases
• Custom CRM or operational systems
• Campaign and fulfillment data stores
• Finance and reconciliation systems
• Proprietary planning and forecasting models
• AI knowledge bases and vector stores

This makes it possible to bring more of your real business process into one coordinated automation layer.

Bring warehouse, analytics, and AI-ready data into your workflows

With support for platforms like Snowflake, Google BigQuery, Amazon Redshift, and Pinecone, Assistant Skills can connect to cloud data warehouses and AI-ready data systems that support reporting, analytics, and knowledge retrieval.

This opens the door for workflows that:

• Retrieve relevant context for AI Agents
• Power semantic search across internal data
• Support recommendation engines and personalization
• Combine structured data with unstructured knowledge
• Trigger action from reporting, warehouse, or analytics signals
• Enable more advanced AI-assisted decisioning

Instead of limiting workflows to transactional data, your team can incorporate analytics, knowledge, and context into every step.

Write workflow outcomes back into your data layer

Workflows should not create new silos. With these Connectors, Skills can also write updates back into your data platforms so reporting, analytics, and downstream systems stay aligned.

That can include:

• Updating status fields
• Recording workflow milestones
• Writing back follow-up activity
• Syncing operational events
• Capturing outputs from AI Agents or automated processes

This creates a tighter connection between automation, analytics, and AI systems.

Support advanced, data-driven decisioning

These Connectors become even more powerful when combined with ShareBuilder CRM, Pricing, Data Enrichment, AI connectors, and other systems inside a single Skill. The Assistant can use data across multiple sources to evaluate context, recommend next steps, and coordinate execution.

This is especially valuable for workflows that require more than a simple trigger, such as:

• Revenue and forecast monitoring
• Campaign performance and pacing adjustments
• Account prioritization and routing
• Exception handling and escalation
• AI-assisted analysis across large datasets and knowledge stores

Instead of acting on partial context, the Assistant can operate from a more complete view of your business.

A flexible foundation for future integrations

Direct connectivity to databases, cloud warehouses, and AI data platforms provides a flexible foundation for expanding Assistant Skills into new systems and use cases. As your data architecture evolves, the Assistant can continue to integrate with the sources that matter most.

With support for Microsoft SQL Server, PostgreSQL, MongoDB, MySQL, Amazon Redshift, Snowflake, Google BigQuery, and Pinecone, your team can start building workflows that operate closer to your core data and knowledge layer today, with additional support coming soon.

Assistant Skills

Skills are the workflows you train the ShareBuilder Assistant to run for your team. Create a Skill and the Assistant executes playbooks, coordinates processes, updates systems, and communicates across platforms automatically.

Availability

Data & Database Connectors for Microsoft SQL Server, PostgreSQL, MongoDB, MySQL, Amazon Redshift, Snowflake, Google BigQuery, and Pinecone are available as part of the Assistant Skills platform, with additional platform support planned.

For more information

To learn more about ShareBuilder Assistant Skills, request beta access, or discuss connecting your databases and data platforms to your workflows, visit ShareBuilder Assistant Skills or contact ShareBuilders at chris.koller@share-builders.com.

About ShareBuilders

ShareBuilders delivers a media-focused sales platform that includes Pricing, CRM, Data Enrichment, and workflow automation. Built specifically for media organizations, ShareBuilders helps teams manage pipelines, activity, and performance with secure cloud access and mobile tools designed for sellers on the go.