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Are You Getting The Most Out of Your Inventory? ShareBuilders Can Help

by | Jan 12, 2021

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Two hands with graphs of sales

When it comes to managing your inventory, you know there are several moving parts to keep track of. You ‘re managing current sellout levels, forecasting future demand and keeping track of historical inventory, all the while trying to handle any day-to-day changes, making it harder and harder to keep everything moving.

If you ‘re tired of relying on a complicated spreadsheet to track your inventory, don ‘t worry: there ‘s a better, faster and more useful way to capture inventory information.

Inventory Software for Media Advertising Sales

If a DIY spreadsheet isn ‘t cutting it anymore, it might be time for an upgraded software approach. A software option built specifically for TV, radio and cable advertising can do a lot of the heavy lifting for you.

But what does the software do with that information? It organizes your current and future inventory in a graphic representation that allows you to quickly see problem areas and opportunities, as well as analyze trends. Historical data will allow you to see where sales flourished and fell last year, where there were spikes and dips in inventory sellout, and how your AUR affected your inventory.

Having a full picture of your inventory gives you the tools you need to make better projections and sales.

You can pull many reports from your traffic system, but a media sales software solution like ShareBuilders takes your inventory analysis a step further. With its graphic representation of current sellout, ShareBuilders can help you prioritize which programs need the most attention to maximize revenue. A consultant is trained to help you spot these inventory challenges and opportunities, providing you data in a half hour call that may have taken you hours to analyze on your own from a traffic system spreadsheet.

These graphs can easily be shared with your sales team to help them better understand their opportunities with customers. Seeing inventory sellout a quarter at a time on a regular basis will help them better understand demand and provides context for weekly changes to the rate card to price to that demand.

Act Quickly on Problems and Opportunities

A spreadsheet can hold your information, but it ‘s not likely to warn you when something comes up. If an opportunity or a problem presents itself, this software can alert you before you or your team would notice. Be proactive, not reactive. It ‘s built to do that during your weekly calls with a consultant

Projected sellout indicators make it easy to respond and adjust swiftly. Comparison tools paint a full picture of ratings, AURs and sellouts so you know where to focus your goals. All of these components help to keep inventory moving and finding new opportunities for growth.

Ultimately, it keeps close tabs on your inventory so that your team can get back to what matters most: working with the customers.

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