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So, You Still Have XP

by | Apr 21, 2014

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!
Windows XP upgrade Sometimes it’s just better to get a new one.
Teenagers pushing an old broken down jalopy.

Unless your Windows XP computer is disconnected from the Internet, which seems almost unfathomable, it ‘s time to upgrade. So what ‘s your next step?

Before you begin, recognize that you will have some challenges along the way, so expect them and leverage other folks’ experience by searching the Internet. Once your upgrade is complete, hopefully you ‘ll be good for the next 5+ years.

Buy a new computer, laptop, or tablet.

I ‘ll start with the easiest path. Do you just want your computer to work and don ‘t like messing with it? Simply buy a new one, install the software you need, and copy your files over from your old machine. Yes, that ‘s oversimplified, but it ‘s the path of least resistance. Then you can get back to whatever else it was you were doing before this all happened.

Before you do buy a new device, think about what your needs are. If you just want to surf the web, check email, store pictures, and other basics, you may only need a tablet like an iPad. They are ultra-portable and are replacing desktops and laptops regularly. Many companies, such as Dell, are offering XP upgrade specials if you need a desktop or a laptop.

Why is this the easiest path?

  • Even if your computer can handle upgrading to Windows 7 or 8, it will still probably be at the lower end of the performance spectrum. Every new operating system that comes out expects a bigger and faster machine. That doesn ‘t mean it won ‘t run, just that it may be painfully slow and perhaps unusable.
  • Windows 7 and 8 do not have simple upgrade paths from XP, unfortunately. The installation process requires a number of steps, including backing up your data to an external device and using an application transfer tool, which will take hours, even if you know what you are doing. There are tons of tutorials out there so I ‘m not going to reinvent the wheel here. Just do a quick search for upgrade windows xp to windows 8 and see if that gives you a headache.
  • You can buy a used computer; however, the warranties may not transfer and you may not get support, which is similar to your current problem.
  • Windows 7 or 8 will probably cost around $100 depending on where you get it. If you have someone professional help transfer the data and do the upgrade, you are looking at probably another $150 or so. If you do it yourself, think about the time investment. Upgrading will take longer than picking up a new machine, especially if/when you run into errors or incompatibility issues. If it takes you a weekend to get up and running, what ‘s that worth?
  • While you may be able to fix the short-term problem with new version of Windows, it ‘s only a matter of time before you need new hardware, so instead of shelling out money for just a Windows upgrade, use it towards a new device so you can get a bundled deal that will last longer.

I understand all that but I’m still interested in upgrading my computer.

OK, so you are ready to give the upgrading a look. The first question is when did you buy your computer? XP was sold from 2001 to 2010. Unless you purchased your computer at the tail end of XP sales (October 2010), you could be using technology that is more than 13 yrs old. Even if it can run new version of Windows, it ‘s not going to be great. If you did, however, purchase your computer at the tail end of XP sales, you may be able to get away with upgrading. Try the Windows Upgrade Assistant to see if it ‘s an option: http://windows.microsoft.com/en-us/windows-8/upgrade-assistant-download-online-faq.

If you fail that test and just need more memory (RAM), you can go to crucial.com and use their site to determine exactly what RAM you need and currently have. Depending on how old your machine is, RAM goes back up in price due to limited supply. Some memory has to be sold in pairs so it gets more complicated. Ebay may be a good option as well.

If you passed the test and are ready to give it a shot, Windows 8.1 is the latest and has the same hardware prerequisites as Windows 7. Windows 7 is more proven, since it ‘s been out for a while and is a more traditional version of Windows, whereas 8 is designed to also run on mobile devices and has a unique interface some don ‘t care for. There are plenty of comparisons out there.

Once you pick the direction you want to go, just look up a tutorial for upgrading by doing a simple search for upgrade windows XP to Windows 7. You will find a wealth of step-by-step instructions and videos to help you along the way, including this one: http://windows.microsoft.com/en-us/windows-8/upgrade-from-windows-vista-xp-tutorial.

As always, computers are complicated. Hopefully now you have a better idea on a next step.

P.S. If you are upset about spending money on your computer, think about all those years you didn ‘t have to. Windows XP had a great run.

By Matt Longhouse, Co-president of Efficio, IT

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