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I’m a Complete Loser (and This Isn’t About My Brackets)

by ShareBuilders Team | Apr 8, 2014 | Uncategorized

Is your technology a little out of date? Not long ago, one of our crack Efficio IT guys told me that I was a complete loser for having my home computer on Windows XP. Ok, he didn ‘t say I was a COMPLETE loser, but in that way that IT guys have, he made me feel...

Do You Do What it Takes — Even When No One is Looking?

by ShareBuilders Team | Apr 11, 2014 | Uncategorized

Display serious dedication at work. Staff of the St. James Hotel, Red Wing, Minnesota, c.1890. David Einstein, co-president of Efficio Solutions, and I have spent the past week at the NAB meeting in Las Vegas. The host hotel is the Wynn/Encore, one of the nicest...

The Next Biggest Thing – Do YOU See YOUR Name?

by ShareBuilders Team | Sep 9, 2014 | Uncategorized

We witnessed one of the best marketing strategies we have seen in decades, and it is interesting and ironic that the business that benefitted from it is a non-profit. We watched news anchors, superstars, sports figures, and our neighbors get doused with icy cold water...

Which Came First − The Music or the Sale?

by ShareBuilders Team | Oct 22, 2014 | Uncategorized

Sales and programming – two great things that go great together. Representing radio station KOME, Tulsa, Oklahoma, late 1940s. Photo, www.tulsagal.net/2010/08/kome-revisted.html. “Without sales, no one at the station will get a paycheck. (Quote from anyone...

Hello, My Name is {Insert Name Here}, and I am a Hoarder

by ShareBuilders Team | Nov 11, 2014 | Uncategorized

Get rid of the junk. Old equipment from Amtrak passenger cars is piled in a warehouse. Some of it will be renovated; the remainder will be discarded and replaced with new equipment. Mira Loma, California, 1974. National Archives. Are you a fan of reality television?...
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