April 2016 Release

Efficio Solutions, the leading provider of software solutions for the media sales industry is excited to share enhancements available in our April 2016 release that continues our core focus on driving leads to renewals. Today ‘s sales people and sales managers...

Efficio Update 4.28.16

We update our solutions regularly so we can make them better for you and your team. There is nothing for you to do, these great features and improvements have already been made available to you. Every update to Efficio Solutions includes improvements for performance...

See you at the SMTE 2016

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese’s Peanut Butter Cup. The takeaway, two...

Efficio At the RAB 2016

During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or...