Selling Ice Cubes During the Big Chill

Having trouble visiting your clients because of the weather? Keep in touch by phone or email! Dog sled team, c.1900. Library of Congress. Minus 10 degrees without wind chill, highs below zero, schools closed, business closed it must be winter. The cold is reaching...

The Magic in Making the Sale

Work your magic to make the sale! Walt Disney with Mickey Mouse drawing, 1931. Harris & Ewing, photographer. Library of Congress. Last fall I attended a couple of talks by Richard Sherman, who, along with his brother, wrote the music for the Disney movie Mary...

Use Your Power for Good

Whether you are volunteering to make your community stronger, or are serving your clients, we at Efficio wish you a meaningful MLK Day. AmeriCorps members packing care kits for deployed U.S. service members, wounded warriors, and veterans at the DC Armory, National...

Can YOU Be Trusted?

Make sure there’s nothing fishy about what you say you and your media sales organization can deliver. Workers at the Goldish Fish Company in Duluth, Minnesota, going out on delivery, c.1920. Jewish HIstorical Society of the Upper Midwest. Have you ever seen a...