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The Lost Art of Listening: How Active Listening Will Drive Your Media Sales

by ShareBuilders Team | May 29, 2013 | Uncategorized

Your client is the expert on his or her business, so be all ears! Poultry Club boys listen to the expert, 1920. State Library and Archives of Florida. People often think selling is all about talking. People assume that if someone is a good talker they may be...

I Had No Idea She Was Allergic to Seafood! Ways to Manage Your Contacts in Media Sales

by ShareBuilders Team | May 28, 2013 | Uncategorized

Use your media sales CRM to give your memory a boost when you write emails to your clients. Gas sentry from the Scottish Highlands reading a letter from home on the British Western Front during the First World War. National Library of Scotland. On my birthday...

React or Respond in Media Sales: It’s Not Cool to Lose Your Cool

by ShareBuilders Team | Jun 5, 2013 | Uncategorized

Be prepared ahead of time so you don’t lose your cool with your clients. Two characters in an angry mood, photographed by Roger Smith during a scene in “Black Marketing,” a motion picture produced by the U.S. Office of War Information (OWI), 1943....

Why an Industry-Specific CRM Provides Better ROI

by ShareBuilders Team | Jun 12, 2013 | Uncategorized

Sometimes you can’t find exactly what you want at the store; you need something that fits perfectly! Arthur Lederer is shown modeling an ambassador’s uniform for a gala made by Lederer at his tailoring business in Vienna in the 1930s. The Australian...

Why Are All My Clients Such Jerks?

by ShareBuilders Team | Jun 18, 2013 | Uncategorized

How long do you make your customers wait? Passengers in the waiting room at the Greyhound bus terminal at five a.m., Chicago, Illinois., 1943. Esther Bubley, photographer. Library of Congress. You have to return the call of that dreaded client. You know the one (and...
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