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React or Respond in Media Sales: It’s Not Cool to Lose Your Cool

by ShareBuilders Team | Jun 5, 2013 | Uncategorized

Be prepared ahead of time so you don’t lose your cool with your clients. Two characters in an angry mood, photographed by Roger Smith during a scene in “Black Marketing,” a motion picture produced by the U.S. Office of War Information (OWI), 1943....

Why an Industry-Specific CRM Provides Better ROI

by ShareBuilders Team | Jun 12, 2013 | Uncategorized

Sometimes you can’t find exactly what you want at the store; you need something that fits perfectly! Arthur Lederer is shown modeling an ambassador’s uniform for a gala made by Lederer at his tailoring business in Vienna in the 1930s. The Australian...

Why Are All My Clients Such Jerks?

by ShareBuilders Team | Jun 18, 2013 | Uncategorized

How long do you make your customers wait? Passengers in the waiting room at the Greyhound bus terminal at five a.m., Chicago, Illinois., 1943. Esther Bubley, photographer. Library of Congress. You have to return the call of that dreaded client. You know the one (and...

Call Me — Maybe? How to Communicate More Effectively in Media Sales

by ShareBuilders Team | Jul 3, 2013 | Uncategorized

Go analog! Pick up the phone! Genevieve Clark, c.1912. Library of Congress, George Grantham Bain Collection. How R U? Can I cm by n sell u sum spots? B there n 10. Yeah, you can read it. But it certainly doesn’t lend itself to an exchange of information and...

It’s What You Don’t Know That Can Hurt You in Media Sales

by ShareBuilders Team | Jul 10, 2013 | Uncategorized

Protect yourself from “bullets” that can bring you down by using your media sales CRM to win your own media sales battles! Repairing front line trench after bomb explosion fifty yards from enemy trenches. France, 1917. National Archives. When I was...
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