Flying By and Flying High in Media Sales

Do you make your key media sales clients wait in line like everybody else? Passenger lobby at San Francisco International Airport, 1954. SFO Museum 2011.032.0406. http://www.flysfo.com/about-sfo/history-sfo. With a couple of full months of travel looming, I applied...

Do Your Media Sales Clients Get” You?

People “get” Southwest. Do your customers easily understand your product? A Southwest Airlines flight attendant, 1972 (i.imgur.com)/em> One thing that many people will admit to is that they hate change. They really dislike having their proverbial cheese...

Kitty Malone is Not Giving Up On This!

Provide to your clients the three squares a day of the advertising world frequency and consistency. Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia....

Five Things We DIDN’T Learn in 2014

We at Efficio wish you and yours a happy, healthy, and prosperous new year! All female band performing at a New Year’s celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of...