Kitty Malone is Not Giving Up On This!

Provide to your clients the three squares a day of the advertising world frequency and consistency. Schoolchildren line up for a free bowl of soup and a slice of bread during the Depression, 1934. Sam Hood, photographer. State Library of New South Wales, Australia....

What is My Time Worth?

How do you prioritize your time and decide who’s first in line? Lining up for baseball seats, Pittsburgh, 1912. Bain News Service, publisher. Library of Congress. For the last 14 weeks, save for Thanksgiving week, I have been a road warrior, visiting Efficio...

Five Things We DIDN’T Learn in 2014

We at Efficio wish you and yours a happy, healthy, and prosperous new year! All female band performing at a New Year’s celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of...

Mobile Changes

When I was a kid, cartoon detective Dick Tracy had a watch that did more than told them time. It was a two way transmitter of ever-increasing levels of information! Years later, I checked out the bag phone for remotes so we were not dependent on a land-line; and when...