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Losing in Media Sales Stinks

by ShareBuilders Team | Feb 18, 2014 | Uncategorized

Don’t just throw in the towel! Tommy Gibbons, c. 1911. Bain News Service, publisher. Library of Congress. My American Olympic team wins. My team ALWAYS wins. But if a game or competition is close, I pace, look away, or even change the channel for a few seconds....

Media Madness: It’s Not All About the Brackets in Media Sales

by ShareBuilders Team | Mar 18, 2014 | Uncategorized

You have accounts of all stripes. Use your media sales CRM and analytics software to plan carefully and stay on top of your game. Miami University basketball team, 1908, Oxford Ohio. Frank R. Snyder, photographer. Miami University Archives. I know where your media...

Do YOU Use Your Media Sales CRM to Pass the Eye Test?

by ShareBuilders Team | Mar 20, 2014 | Uncategorized

Make sure you’re being judged on the objective performance metrics of your media sales CRM rather than an “eye test.” Retinoscopy at the School Travelling Ophthalmic Clinic, 1914. State Records New South Wales, Australia. Well, it all began last...

There is no Y in CRM

by ShareBuilders Team | Oct 27, 2015 | Uncategorized

Having a couple of under-four-year-olds around has reminded me how often they ask Why? They want to know the information and reasons behind everything, from there is a cardinal sitting in the bush by the window to why I can ‘t fly. Why do we have to eat...

Why Choose a Media Sales CRM

by ShareBuilders Team | Oct 28, 2015 | Uncategorized

Which One of These CRMs is Not Like The Others? (Hint, It Is the One That Adds in the Fun) When I last wrote about WHY a CRM, I touched on WHY we in media are a bit different. It ‘s not just because we have to navigate around a traffic director who isn ‘t...
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