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Why an Industry-Specific CRM Provides Better ROI

by ShareBuilders Team | Jun 12, 2013 | Uncategorized

Sometimes you can’t find exactly what you want at the store; you need something that fits perfectly! Arthur Lederer is shown modeling an ambassador’s uniform for a gala made by Lederer at his tailoring business in Vienna in the 1930s. The Australian...

I Admit it. I Am Challenged.” And So Are YOU!

by ShareBuilders Team | Jun 11, 2013 | Uncategorized

Are you organizationally challenged? Get a friend in your office to give you a hand! Postal clerks sorting the mail, 1890. National Postal Museum. I freely admit it. I am organizationally challenged. I am NOT unorganized. OK, I am, but the politically correct term is...

React or Respond in Media Sales: It’s Not Cool to Lose Your Cool

by ShareBuilders Team | Jun 5, 2013 | Uncategorized

Be prepared ahead of time so you don’t lose your cool with your clients. Two characters in an angry mood, photographed by Roger Smith during a scene in “Black Marketing,” a motion picture produced by the U.S. Office of War Information (OWI), 1943....

Fish Gotta Swim and Birds (and Media Sellers) Gotta Fly

by ShareBuilders Team | Jun 4, 2013 | Uncategorized

Your manager will know what your strengths are. Otto Flint with his manager, c.1912. Library of Congress. Most of us in media sales have read Soar with Your Strengths by Donald O. Clifton and Paula Nelson. Some of us have even read more than the synopsis on the back...

The Lost Art of Listening: How Active Listening Will Drive Your Media Sales

by ShareBuilders Team | May 29, 2013 | Uncategorized

Your client is the expert on his or her business, so be all ears! Poultry Club boys listen to the expert, 1920. State Library and Archives of Florida. People often think selling is all about talking. People assume that if someone is a good talker they may be...
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