by ShareBuilders Team | Oct 1, 2013 | Uncategorized
Look familiar? Mayor John Scalzo works on the Rifle City, Colorado, budget at home, 1972. David Hiser, photographer. U.S. National Archives. Ugh, budgets. My colleague Chris Crawford recently wrote a blog about how media sales account executives can impact their...
by ShareBuilders Team | Sep 25, 2013 | Uncategorized
Are your customers aghast at not getting excellent service from someone who is part of your company? Mills Thompson, c.1900. Frances B. Johnston, photographer. Library of Congress. Being completely buttoned up on the many elements of customer service is an essential...
by ShareBuilders Team | Sep 24, 2013 | Uncategorized
PHOENIX, AZ: September 24, 2013 Efficio Solutions Inc. today announced broadcasters have been shown a sneak peek of Efficio 5.0, a new version of the Efficio CRM and media sales management solution at the NAB Small Market Television Exchange (SMTE) in Phoenix. Efficio...
by ShareBuilders Team | Sep 24, 2013 | Uncategorized
Stay on the good side of the talent. Ted Gempp, operator of the radio station at Alpine, N.J., shown at microphone in the control room of the station, 1948. World Telegram photo by Al Aumuller. Library of Congress. I was recently helping one of our Efficio customers...
by ShareBuilders Team | Sep 18, 2013 | Uncategorized
A good media sales CRM can provide the tools a manager needs to provide direction and keep the team productive and efficient. University of Pennsylvania varsity crew, 1915. Library of Congress. Zero, nothing, certainly no more, and sometimes less. Zero is often the...