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Who Loves Budget Season in Media Sales? Anyone? Bueller? Anyone?

by ShareBuilders Team | Oct 1, 2013 | Uncategorized

Look familiar? Mayor John Scalzo works on the Rifle City, Colorado, budget at home, 1972. David Hiser, photographer. U.S. National Archives. Ugh, budgets. My colleague Chris Crawford recently wrote a blog about how media sales account executives can impact their...

5 Words That Customers Hate, and You Should Too

by ShareBuilders Team | Sep 25, 2013 | Uncategorized

Are your customers aghast at not getting excellent service from someone who is part of your company? Mills Thompson, c.1900. Frances B. Johnston, photographer. Library of Congress. Being completely buttoned up on the many elements of customer service is an essential...

EFFICIO™ FIRST SNEAK PEEK OF NEW PRODUCTS AND DESIGNS AT PHOENIX TRADE SHOW

by ShareBuilders Team | Sep 24, 2013 | Uncategorized

PHOENIX, AZ: September 24, 2013 Efficio Solutions Inc. today announced broadcasters have been shown a sneak peek of Efficio 5.0, a new version of the Efficio CRM and media sales management solution at the NAB Small Market Television Exchange (SMTE) in Phoenix. Efficio...

Dealing With Your Internal Customer in Media Sales

by ShareBuilders Team | Sep 24, 2013 | Uncategorized

Stay on the good side of the talent. Ted Gempp, operator of the radio station at Alpine, N.J., shown at microphone in the control room of the station, 1948. World Telegram photo by Al Aumuller. Library of Congress. I was recently helping one of our Efficio customers...

Doing More With Less in Media Sales

by ShareBuilders Team | Sep 18, 2013 | Uncategorized

A good media sales CRM can provide the tools a manager needs to provide direction and keep the team productive and efficient. University of Pennsylvania varsity crew, 1915. Library of Congress. Zero, nothing, certainly no more, and sometimes less. Zero is often the...
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